๐Ÿ™Œ ์ตœ์ธ์ฒ  ํŒŒํŠธ๋„ˆ๋ฅผ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค

KEARNEY (์ปค๋‹ˆ) ์ตœ์ธ์ฒ  ํŒŒํŠธ๋„ˆ ์†Œ๊ฐœ | (์ „) ์ฟ ํŒก, ํ•œ๊ตญ์‹ ์šฉ๋ฐ์ดํ„ฐ, ์Šค์นด์ด ์Šค์บ๋„ˆ, BCG | ๊ฐ•์—ฐ - ๊ตฌ๊ธ€ App Summit, Modern Growth Stack, ์• ๋“œ ์•„์‹œ์•„, ๊ฐ€์ฒœ๋Œ€-ํ‹ฐํƒ€์ž„์ฆˆ, ํ•œ๊ฒฝ ์ธ๋ฒ ์Šคํ„ฐ์Šค ํฌ๋Ÿผ, ์ปค๋‹ˆ ๋””์ง€ํ„ธ ๋น„์ฆˆ๋‹ˆ์Šค ํฌ๋Ÿผ, IGM ์Šค์ผ€์ผ์—… CEO ๊ณผ์„ฑ, ๋” ๋งฅ์†Œ๋…ธ๋ฏธ, ๋Ÿฌ๋‹์Šคํ‘ผ์ฆˆ, ์ฒญ๋…„๋งˆ์ผ€ํ„ฐ ๋“ฑ

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๐Ÿ™Œ ์ตœ์ธ์ฒ  ํŒŒํŠธ๋„ˆ๋ฅผ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค

๊ฐ„๋‹จํ•˜๊ฒŒ ์ž๊ธฐ์†Œ๊ฐœ ๋ถ€ํƒ๋“œ๋ ค์š”

๐Ÿ‘‹ ์•ˆ๋…•ํ•˜์„ธ์š”? ์ €๋Š” ๊ธ€๋กœ๋ฒŒ ์ปจ์„คํŒ…ํŽŒ KEARNEY์—์„œ DT (Digital Transformation) ํ”„๋ž™ํ‹ฐ์Šค์˜ ์ „๋ฌด๋กœ ์žฌ์ง์ค‘์ธ, ์ตœ์ธ์ฒ  ํŒŒํŠธ๋„ˆ์ž…๋‹ˆ๋‹ค.

๐Ÿš€ ์ง€๊ธˆ๊นŒ์ง€ ์ฟ ํŒก, ํ•œ๊ตญ์‹ ์šฉ๋ฐ์ดํ„ฐ, ์Šค์นด์ด์Šค์บ๋„ˆ ๋“ฑ ์œ ๋‹ˆ์ฝ˜ ๊ธฐ์—…๋“ค์—์„œ J์ปค๋ธŒ๋ฅผ ๋งŒ๋“ค์–ด๋ƒˆ๊ณ , ํ˜„์žฌ๋Š” ์ด๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ๋Œ€๊ธฐ์—…๊ณผ ์‚ฌ๋ชจํŽ€๋“œ ํฌํŠธํด๋ฆฌ์˜ค์‚ฌ์˜ ์„ฑ์žฅ์„ ๋•๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๐Ÿ“ˆ ์ „๋žต ์ปจ์„คํŒ…๊ณผ ๊ทธ๋กœ์Šค ์•ก์…˜๊นŒ์ง€ ๋ชจ๋‘ ๊ฒฝํ—˜ํ•ด๋ณด์•˜๊ณ , ์ปค๋จธ์Šค/์ œ์กฐ/SaaS ๋“ฑ ๋‹ค์–‘ํ•œ ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์—์„œ ๊ทธ๋กœ์Šค๋ชจ๋ธ๋ง์„ ๊ธฐ๋ฐ˜์œผ๋กœ ์„ฑ์žฅ์„ ์ด๋Œ์—ˆ์Šต๋‹ˆ๋‹ค.

๐Ÿ’ผ
KEARNEY ํŒŒํŠธ๋„ˆ (์ „๋ฌด)
(ๅ‰) ์ฟ ํŒก, Marketing Director
(ๅ‰) ํ•œ๊ตญ์‹ ์šฉ๋ฐ์ดํ„ฐ, Growth Lead
(ๅ‰) ์Šค์นด์ด์Šค์บ๋„ˆ, Korea Squad Lead
(ๅ‰) BCG ์ปจ์„คํ„ดํŠธ

KEARNEY์—์„œ๋Š” ์–ด๋–ค ์ผ์„ ํ•˜๊ณ  ๊ณ„์‹ ๊ฐ€์š”?

โœจ์ „ํ†ต์ ์ธ ๋Œ€๊ธฐ์—…์˜ ๋””์ง€ํ„ธ ์‚ฌ์—… (์˜ˆ: ์ œ์กฐ์—…์ฒด D2C, ์ด์ปค๋จธ์Šค, ์ž๋™์ฐจ, ๊ต์œก)์„ ์Šคํƒ€ํŠธ์—… ๋ฐฉ๋ฒ•๋ก ์œผ๋กœ ์„ฑ์žฅ์‹œํ‚ค๋Š” ์ผ

โœจ PE/CVC์˜ ํฌํŠธํด๋ฆฌ์˜ค ๊ธฐ์—…์„ CDD (์‹ค์‚ฌ) - PMI - Value up์„ ์ „๋žต๋ถ€ํ„ฐ ์‹คํ–‰๊นŒ์ง€ ์ง์ ‘ ์„ฑ์žฅ์‹œํ‚ค๋Š” ์ผ (์˜ˆ: CMO/CSO ๋Œ€ํ–‰)

๋Œ€์™ธ์ ์œผ๋กœ ์–ด๋–ค ํ™œ๋™์„ ํ•˜์„ธ์š”?

๐ŸŽ™๏ธ
๊ตฌ๊ธ€ App Summit, ๋ฉ”์ธ์„ธ์…˜ ('23)
Modern Growth Stack, ๋ฉ”์ธ์„ธ์…˜ ('23)
์• ๋“œ์•„์‹œ์•„, ๋ฐ์ดํ„ฐ ๋งˆ์ผ€ํŒ… ํŒจ๋„ ('23)
๊ฐ€์ฒœ๋Œ€-ํ‹ฐํƒ€์ž„์ฆˆ, ์ƒ์„ฑํ˜• AI ๊ฐ•์—ฐ ('23)
์ธ๋ฒ ์Šคํ„ฐ์Šค ํฌ๋Ÿผ, ์ƒ์„ฑํ˜• AI ๊ฐ•์—ฐ ('23)
Kearney ๋””์ง€ํ„ธ ๋น„์ฆˆ๋‹ˆ์Šค ํฌ๋Ÿผ ('21~'23)
IGM ์Šค์ผ€์ผ์—… CEO ๊ณผ์ • ('21~'23)
The Maxonomy 2023 ๊ฐ•์—ฐ ('22)
๋Ÿฌ๋‹์Šคํ‘ผ์ฆˆ, ๊ทธ๋กœ์Šค ๋ชจ๋ธ๋ง ('23~'24)
์ฒญ๋…„๋งˆ์ผ€ํ„ฐ ์—ฐ์‚ฌ ('23)
์‚ผ์„ฑ์ „์ž, ํ˜„๋Œ€์ฐจ, ์นด์นด์˜ค ์—”ํ„ฐ, ์›…์ง„, ํšจ์„ฑ, ํ’€๋ฌด์› ๋“ฑ ๊ธฐ์—…๊ฐ•์—ฐ ๋‹ค์ˆ˜

ํ˜„์žฌ ์žฌ์ง์ค‘์ธ Kearney์˜ ์ „๋ฌธ์„ฑ๊ณผ ๊ฒฝํ—˜์„ ๊ณต์œ ํ•˜๊ธฐ ์œ„ํ•ด, ๋‹ค์–‘ํ•œ ๋Œ€์™ธ ํ™œ๋™์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ตœ์ธ์ฒ  ํŒŒํŠธ๋„ˆ (์ „๋ฌด) ์–ธ๋ก ๋…ธ์ถœ
KEARNEY(์ปค๋‹ˆ) ์ตœ์ธ์ฒ  ํŒŒํŠธ๋„ˆ | ์–ธ๋ก  ๋…ธ์ถœ | ์กฐ์„ ์ผ๋ณด, ์กฐ์„ ๋น„์ฆˆ, ํ•œ๊ตญ๊ฒฝ์ œ TV, ๋ฏธ๋””์–ด ์˜ค๋Š˜, ํ…Œํฌ์›”๋“œ ๋‰ด์Šค, ๋งค์ผ๊ฒฝ์ œ, ์•„์ฃผ๊ฒฝ์ œ, ๋Œ€ํ•œ๊ฒฝ์ œ, ๋Œ€ํ•™ IN, ํ‹ฐํƒ€์ž„์ฆˆ, ๋”ํผ์ŠคํŠธ๋ฏธ๋””์–ด

์ฃผ๋กœ ์Šคํƒ€ํŠธ์—…, Growth Hacking, ๋งˆ์ผ€ํŒ…, AI/Data, Product UI/UX ์ „๋žต ๋“ฑ์˜ ์ฃผ์ œ๋ฅผ ๋‹ค๋ฃจ๊ณ  ์žˆ์œผ๋ฉฐ, ํ˜„์žฌ ์šด์˜์ค‘์ธ ๊ฐ•์˜, ๋ถํด๋Ÿฝ, ์Šคํ„ฐ๋”” ๋ชจ์ž„์€ ๋‹ค์Œ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค.

๐Ÿ—ฃ๏ธ ๊ฐ•์˜
: ๊ตญ๋‚ด ์œ ์ผ ๋ฌด์ดํ•œ ์Šคํƒ€ํŠธ์—… ํ‘์ž์ „ํ™˜์„ ์œ„ํ•œ '๊ทธ๋กœ์Šค ๋ชจ๋ธ๋ง' ํŠนํ™” ๊ฐ•์˜

๋น„์ฆˆ๋‹ˆ์Šค ์Šค์ผ€์ผ์—…, ํ‘์ž์ „ํ™˜์„ ์œ„ํ•œ ๊ทธ๋กœ์Šค ์ „๋žต : ์‚ฐ์—…๋ณ„ ๊ทธ๋กœ์Šค ๋ชจ๋ธ๋ง ์‚ฌ๋ก€
์Šคํƒ€ํŠธ์—… ํ‘์ž์ „ํ™˜, ์Šค์ผ€์ผ์—…์„ ๊ณ ๋ฏผํ•˜๊ณ  ๊ณ„์‹ ๊ฐ€์š”? ํ˜„์žฌ ์šฐ๋ฆฌ ํšŒ์‚ฌ์˜ ์„ฑ์žฅ์„ ๊ฐ€๋กœ๋ง‰๊ณ  ์žˆ๋Š” ํ•ต์‹ฌ ๋“œ๋ผ์ด๋ฒ„๋ฅผ ์ฐพ๊ณ , ๊ฐœ์„ ํ•˜๋Š” ๋ฐ ๋ฆฌ์†Œ์Šค๋ฅผ ํˆฌ์žํ•ด๋ณด์„ธ์š”.

๐Ÿ“– ๋ถํด๋Ÿฝ
: ์Šคํƒ€ํŠธ์—… CEO, PO, ๋งˆ์ผ€ํ„ฐ๋“ค๊ณผ ํ•จ๊ป˜ Growth ๊ด€๋ จ ์„œ์ ์„ ์ฝ๊ณ  ํ† ๋ก ํ•˜๋Š” ๋ชจ์ž„

๐Ÿš€ ์Šคํƒ€ํŠธ์—… ๋กœ์ผ“์„ฑ์žฅ Book Club | ํ™€๋ฆญ์Šค(HOLIX)
๐Ÿš€ ๋กœ์ผ“์„ฑ์žฅ์€ ์š”๋ น๊ณผ ๊ธฐ์ˆ ์ด ์•„๋‹Œ โ€˜๊ตฌ์กฐโ€™์— ๋‹ฌ๋ ค ์žˆ์Šต๋‹ˆ๋‹ค. J์ปค๋ธŒ ์„ฑ์žฅ์€ ๋งˆ์น˜ ๋ณต์‹ฑ์ฒ˜๋Ÿผ ์žฝ๊ณผ ์นด์šดํ„ฐ๋ฅผ ๊ท ํ˜•์žˆ๊ฒŒ ์ค€๋น„ํ•ด์•ผ ์ด๋ฃฐ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. 1%๋ฅผ ๊ฐœ์„ ํ•˜๋Š” ์žฝ๊ณผ x2~3 ์„ฑ์žฅ์„ ๋งŒ๋“œ๋Š” ์นด์šดํ„ฐ๋ฅผ ์กฐํ™”๋กญ๊ฒŒ ์„ค๊ณ„ํ•ด์•ผ ํ”ํžˆ ๋งํ•˜๋Š” ๋กœ์ผ“์„ฑ์žฅ์ด ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค. ํƒ„ํƒ„ํ•œ ๋น„์ฆˆ๋‹ˆ์Šคโ€ฆ

โœ๐Ÿป์Šคํ„ฐ๋””
: ์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ์—์„œ ์ตœ๊ทผ ํˆฌ์ž ์œ ์น˜ ์„ฑ๊ณตํ•œ ์Šคํƒ€ํŠธ์—…๋“ค์˜ ํ”ผ์น˜๋ฑ ์Šคํ„ฐ๋”” ๋ชจ์ž„

์‹ค๋ฆฌ์ฝ˜๋ฒจ๋ฆฌ ํ”ผ์น˜๋ฑ ๋ฝ€๊ฐœ๊ธฐ (4์ฃผ)
์ตœ์ธ์ฒ ์˜ ์ง€์‹๊ณผ ๊ฒฝํ—˜์ด ๋‹ด๊ธด ์ƒํ’ˆ์„ ๋‘˜๋Ÿฌ๋ณด์„ธ์š”.


๋” ๊ถ๊ธˆํ•œ๊ฒŒ ์žˆ๋‹ค๋ฉด ์–ด๋–ป๊ฒŒ ์—ฐ๋ฝ๋“œ๋ฆด๊นŒ์š”?

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