성장을 만들어내는 Growth Flywheel (그로스 플라이휠)

그로스 플라이휠 | 성장 | 실제 기업들의 IR덱 |

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Slidebook의 "Flywheel Me to The Moon"을 번역한 내용입니다.

플라이휠 효과(Flywheel Effect)는 각각의 행동이 쌓여 강력한 추진력을 가진 프로세스를 시작하고, 이를 지속하는 데는 시작보다 훨씬 적은 노력이 필요한 자기강화 사이클(self-강화 사이클)을 만들어내는 비즈니스 모델을 일컫는 비즈니스 개념입니다. 이 개념은 기계적 플라이휠을 기반으로 하며, 짐 콜린스가 그의 저서 'Good To Great'에서 처음 소개했습니다. 엔지니어링에서 플라이휠은 많은 양의 에너지를 저장할 수 있고 시작 시 적은 외부 입력으로도 움직임을 유지할 수 있는 매우 무거운 바퀴 또는 디스크를 말합니다.

Uber, Snap, WeWork, DraftKings 등의 60개 이상의 실제 세계 사례(간단한 것부터 복잡한 것까지)를 통해 플라이휠 슬라이드를 살펴보세요.

1. Basic Flywheels

flywheel reinforces our platform advantages effect | Coursera

flywheel | Riskified

flywheel platform connected machines revenue did gross profit from our connected machines subscriptions revenue accessories materials mostly covers our customer acquisition cost revenue | Circut

| HashiCorp

the flywheel | Hypebeast

consumer powered flywheel customers | 23andMe

how we turn games into businesses sonic | ironSource

our strong retention is driven by acquiring quality customers putting the customer first cross selling and continuous product improvement | DraftKings

these four pillars come together to create a powerful flywheel hers | Hims & Hers

our growth flywheel compounds each day that we make more affordable and accessible for customers offerings experience | Better

marquee assets more selection demand better experience higher occupancy more direct supply growth partner of choice scale economies economics higher conversion better terms more operating cash capital faster more and asset creating the flywheel | Sonder

our powerful flywheel | Dave

is further by its strong content machine flywheel amplified i | Etsy

scale and add more cars organically | Getaround

appendix highly attractive value creation flywheel a a | Novibet

our unique drives our growth flywheel | Crunchbase

Rent The Runway

we believe and have seen early evidence that higher item subscription plans have halo effects that improve the business so | Rent The Runway

the advertiser demand flywheel | Snap Inc

content products and data fuel our flywheel | MoneyLion

| Hydrafacial

our virtuous growth cycle | Clover Health

2. Dual Flywheels

paid active learners defined as the unique number of learners attending a paid tutoring session or a paid class in a given period amounts exclude legacy businesses yoy growth as of total net sales lifetime value defined as new customer cohort actual spend for historical months and forecasted revenue for future periods minus actual and forecasted cost of goods sold extrapolating full quarter trends since transition to and launch of learning destination strategy yoy growth based upon data most recent mature quarterly cohort amounts exclude legacy businesses net promoter or net promoter score is the percentage of customers rating their likelihood to recommend a company a product or a service to a friend or colleague as or minus the percentage rating this at or below on a scale from to client trigger based survey data amounts exclude legacy businesses defined as data points generated from student attributes instructor attributes past matching learning interactions from platform and marketing event interactions and self study interaction amounts exclude legacy businesses sources average session rating on customer feedback all time amounts exclude legacy businesses powerful reinforcing flywheels | Nerdy

fast radius flywheel drives account expansion additional parts | Fast Radius

our platform network effect million charging station sales accelerate the flywheel platform accelerates customer adoption | EVBox

centralization to drive a flywheel of continuous learning data science | AbCellera

Apollo Global Management

origination platforms will benefit from a virtuous feedback loop | Apollo Global Management

proprietary credit model drives powerful data flywheel demand supply resin | Kredivo

proprietary commerce network of buyers and suppliers barra | Corecentric

engineered to care | Accolade

end to end platform for quality open web | Teads

dual flywheel delivers the best consumer experience by empowering drivers network network | DiDi

ginkgo virtuous cycle drives platform growth | Ginkgo

the virtuous cycle creating a bigger opportunity served sooner | Ocado

3. Triple+ Flywheels

freight technology has unlocked a powerful flywheel in bundles maximizing carrier | Uber

flywheel creates network effects | Vivid Seats

transplace further accelerates our logistics flywheel freight | Uber

more quality demand our two sided creates powerful flywheel effects more quality supply a | Fiverr

highly synergistic ecosystem designed to maximize usage and lower cost of service more consumers more merchant partners more driver partners deep data driven insights underpinned by proprietary technology and financial infrastructure | Grab

we connect and monetize two sided networks | Payoneer

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